Tony Cellante

AI Product Manager. Builder. Founder.

I build things from zero to one — from consumer startups to AI-native products at scale. Currently at Microsoft, always shipping side projects.

About Me

I'm a product manager with an unconventional path: Wall Street trader, startup founder, US Navy officer, and now building AI-native products at Microsoft. I've always been drawn to domains I don't yet understand, which means I've spent most of my career starting from scratch in unfamiliar territory and figuring it out fast.

What ties it together is curiosity, a compulsion to build, and the sense of satisfaction that comes from the pursuit of distinctly difficult challenges. I believe the best way to understand a problem is to make something, and that instinct has taken me across industries most PMs never touch. At Microsoft I've shipped products used by millions of advertisers...but I'm just as likely to be prototyping a side project on a weekend, pulling apart an engine on a classic truck to see how it works and posting a how-to video on YouTube to help others, or training for an Ironman Triathlon.

Education

  • Columbia UniversityM.I.A., Technology & Management
  • New York UniversityM.B.A.
  • Binghamton UniversityB.S., Finance

What Drives Me

  • Zero-to-one product development
  • AI that expands access and opportunity
  • Rapid prototyping with LLM tools
  • Turning complex systems into intuitive products

Experience

Product Manager, Microsoft AI

2022 — Present

Microsoft Advertising

Building AI-native products for one of the world's largest advertising platforms.

Naval Officer

2022 — Present

United States Navy Reserve

Commissioned Reserve officer supporting operational decision-making in high-ambiguity environments.

Co-Founder

2014 — 2019

Oak Street Ventures

Founded and led product for consumer platforms solving information asymmetry for renters and students. Built two products from scratch, scaled organically, and successfully exited.

Associate, Currency Option Trading

2013 — 2021

MUFG Union Bank

Started as a G-10 currency options trader, adding product responsibilities helping to build the desk's electronic FX Option trading platform and option lifecycle management tools.

Project Manager

2009 — 2013

Cisco Systems

Project manager delivering enterprise infrastructure across networking, VoIP, and video for Fortune 500 clients.

Things I've Built

I'm always building something. Here are a few recent projects.

SiteHound.ai

LLM-powered lead generation platform that extracts early construction signals from municipal data, enabling subcontractors to find opportunities before permits are issued.

LLMLead GenMunicipal Data
Piloting with customers

ScoopLater

Consumer mobile app for dog owners to track and coordinate cleanup events across multiple caregivers. Built end-to-end using Claude Code.

Mobile AppConsumerClaude Code
Launched

RollerScrew Constructor

Parametric CAD generation software for machine shops. Automates design of planetary roller screw components via a web-based interface.

OpenSCADCADManufacturing
Active

GuestGaze

AI-powered ambient display for Airbnb guests. Transforms weather, sky imagery, and local data into a narrative daily experience designed to delight.

AIAmbientHospitality
Built

Let's Connect

I'm always up for a conversation about AI products, building things from scratch, or interesting problems worth solving.